Two best friends in digital marketing are Search engine marketing and Search engine optimization. Both these buddies are effective with intelligent keyword research and strategy customized as per your industry needs. 

Search engine marketing is a strategy to get your brand site in front of consumers above your competitors looking for products or services. Essentially, it’s an investment in visibility. With a focus on rankings and traffic, SEM campaigns can be run via paid search engines such as Google AdWords, Bing Ads and Yahoo Search Marketing. 

Ranking well enough and you’ll have opportunities few others will enjoy! Researching keyword difficulty scores can help alleviate some concerns. When done correctly, though, SEM can help draw more targeted visitors to your website than any other strategy—and that translates into new leads down the road and higher Brand Recall.