Conversion Rate Optimization
Let us first be honest here – Everyone wants maximum traffic to their website with the least amount of investment they can make to achieve that traction. Sounds Ideal right? Now, Let’s discuss how we achieve the Ideal. We at Pixel Monkey with extensive behavioural analytics capabilities will assure your website is optimized. This means your website looks, feels and flows as per your customers preference.
To get started, we advise employing some sort of digital advertising to understand your Target group’s behavior. This will not only help you determine what sort of messaging and audience are converting, but also give you a view into what costs you’ll be facing when you launch your campaign across social media channels. Once you know that information, then it’s time to employ some conversion rate (CRO) tactics.
Those tactics generally involve generating ideas for elements on your site or app that can be improved and then validating those hypothesis through A/B testing and multivariate testing. If done well, they can make a significant difference to how many customers see your message as well as boosting overall website performance by up to 30%. In many cases our clients have seen CRO techniques double their conversion rates and on social platforms it has increased traffic in key countries by up to 50%. These numbers aren’t made up; all real-world results for an actual client of ours – and those aren’t even best case scenario figures.