All fancy marketing tactics will provide you with not so fancy results if you don’t establish your business presence in Google. Regardless of how hard you work on your online presence, people are most likely going to look for your business in their search engine. That’s why it’s essential that you make sure that Google knows where your business is located. Add your location details like address and phone number in Google My Business(GMB), Google Maps, and relevant websites (like Yelp).